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Best PPC Services & Google Ads

 

Google Ads is Google’s online advertising program. Through PPC services, you can create online ads to each people exactly when they’re interested in the products and services that you offer.

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01.Adwords Works Faster Than SEO

The topmost benefit of Google Ads specialists is that it works faster than SEO.

Pay per Click advertising, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand.

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02.Increase Brand Awareness

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03.Reach More Customers

One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well.

One of the coolest benefits of Google Ads is reconnecting with your website visitors.

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04.Re-Market Your Customers

PPC services provider the topmost benefit of Google AdWords Expert is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. A well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search.

Here are some reasons why it’s faster and more effective:

 

  1. You can focus on multiple keywords at a time.
  2. You can turn the campaign on or off whenever you want to.
  3. Ads that appear on the top of the page get immediate visibility.

Of course, this does not mean that you should ignore organic sources, as they have more long-term benefits. But with AdWords, there is a better chance of driving more traffic and leads instantly. Additionally, the platform is more transparent, and you know what is happening with the PPC manager.

On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword requires a lot of perseverance and a lot of well-written articles and backlinks. And even then, it takes a while for them to gain the necessary authority.

PPC services give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put into your content’s quality.

But, I am not here to debate one strategy’s benefits over the other. It would help if you used both simultaneously, but be realistic about the success time frame and the effort/money required for both.

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Bings Ads

 

So Bing Ads must be doing something right, and it made me wonder, what is Bing doing that Google isn’t? It may surprise some that Bing Ads has some powerful advantages for advertisers that Google doesn’t

Bing Ads has less competition and cheaper CPC’s.

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1. Bing Ads is Cheaper

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Bing Ads Granular Control

Bing Ads offers more granular control at the campaign and ad group levels.

Most small and medium-sized businesses see Bing Ads as an afterthought, but they should consider it sooner. Bing Ads uses a similar auction dynamic as the Google Ads auction.

So the Bing advertisers have numerous benefits from a lack of competition, such as better ad positions and cheaper costs per click. Of our extensive managed services clients who were advertising on both Google and Bing.

We saw that nearly all had lower search CPC’s on Bing, averaging 33.5% cheaper CPC on Bing. Not only were these clicks cheaper on Bing, but their ads very often were in better positions than their Google counterparts and had higher CTR’s.

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Bing Ads has less competition and cheaper CPC’s

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Bing Ads offers more granular control at the campaign and ad group levels

Unlike Google Ads specialists, Bing allows you to assign different campaigns in different time zones. It makes sophisticated ad scheduling strategies far more comfortable to manage in Bing, particularly if your campaigns reach internationally.

In Google Ads, Google makes you set your network, location, ad scheduling, language, and ad rotation settings at the campaign, and Ad groups are restricted to their campaign-level settings.

Bing Ads, however, opens these options up at the ad group level, allowing you to quickly adjust a setting for a particular ad group without having to go through the hassle of creating a brand new campaign to make the change.

 

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