What is Motion Graphics?

Intro to Motion Graphics

When you use colors, graphics, text to create a visually striking video, that’s what we call motion graphics. It is one type of Animation. It’s been so long since leading brands started using these animations.

This method is pretty effective and convenient. You can convey your message more precisely and beautifully by using graphic motions.

Motion graphics are best for product animation videos, logo animations, and explainer videos that do not have a strong narrative and do not feature characters.

Motion graphics have tons of fans because it is a unique and different way to communicate visually. It helps brands to tell their story in a way that increases the followers.

What is 3D Animation?

What is Motion Graphics?

Now the question is, what is 3D Animation? As I’ve mentioned above, graphic motion is a type of Animation, but people often get confused between these two. However, it is essential for graphics motion coupled with animations to give a perfect finish to the product.

It is the art of bringing more life to the objects, characters, games, films, TV shows, etc., by using motion.

It involves moving objects in a three-dimensional space. You can’t move 2D images, but you can rotate 3D figures like natural objects.

Here’s the twist, did you know 3D comes in different variations and techniques? Well, you’re welcome! Regardless of the methods, its main focus is still to create a realistic world! Here are some of the primary and common types of 3D animations;

What are the types of 3D Animation?

  • Interactive 3D

Interactive 3D helps you to interact with the digital world like the physical world. It is created by using 3D computer software. It uses WebGL technology to render 3D images. Interactive 3D has been evolving for a while now.

  • 3D film and video

Among all the types. This one is pretty simple, unlike other types. It is firm and purely visual.

  • Virtual reality 3D

Although this type is quite hard to create still, it has opened a new world for the users. By using special devices, you can interact with a 3D digital world. But for that, you need to have google glass and oculus.

What’s the difference between motion graphics and Animation?

What is Motion Graphics?

You might have seen people using both terms interchangeably. Most people don’t care about the difference between these two, and matter of fact; it isn’t that necessary. Still, if you are willing to be a part of this creative field, you should know and understand the difference between Animation and graphic motion.

And for that, we should talk about it step by step. So here we go!

What is Motion Graphics?
  • Animated videos generally consist of animated characters. In comparison, graphics include on-screen text, images, and shapes.
  • Do you need to tell a story about something? Better to choose animated video over graphics because it is more suitable.
  • Meanwhile, in motion graphics videos, the main focus is to create stimulating animations to grab attention. However, the story is not missing, but that is not a core purpose of graphics videos.
  • You can involve both 2D and 3D in Animation, but motion graphics mainly include 2D.

Why Are People Still Using Motion Graphics and 3D Animations in 2021?

Since we have cleared the main points between Motion Graphics and 3D Animation, now let’s talk about why the world is still into these? Although it never ran out of fashion, it is grooming with age. The world is using Motion Graphics and 3D Animations because it is beneficial for their businesses. Isn’t that obvious?

You might have watched the explainer videos; if you have, those are Motion Graphics examples. It’s commonly used in slideshows and presentations. Meanwhile, 3D Animations are used in a broader term. However, the core purpose of both is quite different from each other.

People use Animations because it helps you tell stories differently and uniquely for both kids and adults. It connects you to the world.

With Motion Graphics, you can outline or emphasize facts. If you don’t want to tell a story or narrative, you can go for Graphics.

But if you want to narrate the emotional aspects of something to make a connection on an emotional level, then 3D Animation would be a good idea!

You can create awareness through animations and motion graphics videos only if it’s done right. However,  graphics motion is easy to produce compared to Animation because it is costly but worth a deal. And it is appealing. Isn’t it?

Do you know that you can create a whole music video just by using Motion Graphics? If No, well, then this was the bonus information for you.

These are the reasons why the world is so inclined towards 3D Animations and Motion Graphics! 

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